MobileCX Insights
RCS
July 2026
Latest Statistics - Mobile Is Becoming the Operating System for Customer Experience
Global RCS for Business traffic increased 169.3% year over year between the first half of 2025 and the first half of 2026, with the United States emerging as the fastest-growing market at an astonishing 1,298.8% growth. More than 1.5 billion RCS messages have already been delivered in the U.S. this year alone. Infobip also helped more than 7,300 brandslaunch over 14,000 verified RCS agents, signaling that enterprise adoption has moved well beyond experimentation into production deployments.
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Conversations
July 2026
From the Farm: Curiosity Starts Conversations
Why the future of marketing isn't about sending better messages—it's about answering better questions.
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Identity
July 2026
The Biggest CPaaS Story of 2026 Isn’t RCS. It’s Identity.
For years, SMS has been the authentication layer of the internet. Every bank login, password reset, healthcare portal, and ride-share app has relied on it. Authentication represents a meaningful portion of enterprise A2P messaging traffic and, by extension, CPaaS revenue.
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RCS
July 2026
Greetings from the Farm: The Next Great Frontier in Customer Experience
There’s something about riding across open pasture that forces perspective. There are no notifications. No presentations. No endless stream of emails competing for attention. Just open country, quiet, and enough space to think about where things are headed instead of where they’ve been.
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Customer Engagement
July 2026
What a Handcrafted Saddle Can Teach Us About Customer Engagement
This isn’t just another saddle. It’s a handcrafted piece of functional art, built by Janneman A. Pienaar—widely regarded as one of the finest saddle makers in the world. Before you’ve read another sentence, you’ve already formed an impression. You appreciate the quality. You notice the details. You sense the care that went into creating it.
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Mobile CX
June 2026
RCS Is Becoming the New Front Door for Enterprise
Customers now expect immediate answers, personalized experiences, and real-time engagement. They want to interact with businesses the same way they interact with friends and family: through messaging. As conversational AI becomes mainstream and mobile devices remain the primary screen for customer engagement, messaging is emerging as the new customer interface.
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MobileCX
June 2026
Stop Making Customers Come to You
Mobile is the operating system for customer experience. The organizations that understand this will define the next decade of customer engagement.
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MobileCX
June 2026
Why Enterprise Leaders Must Prioritize Mobile CX?
Mobile has become the primary interface between brands and consumers. It is the one channel that combines universal reach, unparalleled engagement, immediate interaction, and increasingly rich customer experiences.
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Greetings
May 2026
“Why We Started MobileCX Partners”
After spending more than two decades helping some of the world’s largest brands navigate mobile technology, customer engagement, digital transformation, and emerging communications platforms, we became convinced that another major shift was underway—one that most organizations were underestimating.
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RCS Strategy
June 2026
RCS Has Arrived. The Window for Competitive Advantage Is Closing.
Rich Communication Services (RCS) is transforming mobile messaging from a notification channel into a fully interactive customer engagement platform. And with Apple now supporting RCS alongside Android, the market has reached a tipping point.
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